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Media Release


Tuesday, November 26, 2013
For Immediate Release

Contact: Diana Paul
Telephone: 229-6501


City of Las Vegas Recognized For Achievements In Addressing Childhood Obesity Through Let’s Move! Cities, Towns and Counties
Effort Part of National League of Cities Initiative


The National League of Cities (NLC) has recognized the city of Las Vegas for recent completion of key health and wellness goals for Let’s Move! Cities, Towns and Counties (LMCTC). LMCTC is a major component of First Lady Michelle Obama’s comprehensive Let’s Move! initiative, which is dedicated to solving the childhood obesity epidemic within a generation. 

The city’s achievements were recognized during the National League of Cities’ annual conference in Seattle earlier this month.

The city received several awards for improving access to healthy, affordable food and increasing opportunities for physical activity, including:

Bronze and silver medals in Goal I: Start Early, Start Smart, for promoting participation in Let’s Move! Child Care among early care and education providers. The CatchKids program is a collaboration with the Southern Nevada Health District that promotes physical activity as well as nutritional education for elementary school children enrolled in the city’s Safekey program.
A bronze medal for Goal III: Smart Servings for Students, for having at least 60 percent of public schools participating in a Clark County School District school meal program. In addition, this goal was achieved through a partnership with Three Square, allowing the city the ability to provide full nutritional afterschool meals at all eligible Safekey Sites.

Bronze, Silver and Gold Medals in Goal V: Active Kids at Play, for mapping all play spaces, completing a needs assessment of play spaces, developing an action plan, and launching initiatives to increase access to physical activity. The city of Las Vegas follows the Master Plan Parks Element, which provides a strategy for providing parks and recreation facilities in convenient and accessible locations to best serve the needs of the community.  In addition, the city offers many classes, workshops and leagues through community centers that provide vast opportunities for youth to stay active year round.

Las Vegas is fortunate to have excellent service providers and professionals committed to enhancing the quality of life for our children.  Their dedicated efforts have resulted in these award-winning collaborations which are nationally-recognized.  The City of Las Vegas is pleased to be at the table with these outstanding organizations whose health, wellness, nutrition and safety initiatives greatly benefit Las Vegas youth.

“Local elected officials play a critical role in addressing childhood obesity in our country and communities, and we commend those leaders being recognized for their achievements in taking action to improve healthy eating and physical activity in their communities,” said NLC President Marie Lopez Rogers, mayor of Avondale, AZ. 

All LMCTC sites have the opportunity to earn up to five gold medals, one for each actionable goal they commit to as part of the initiative. The five goal areas are:

• Goal I: Start Early, Start Smart: Promoting best practices for nutrition, physical activity, and screen time in early care and education settings
• Goal II: My Plate, Your Place: Prominently displaying MyPlate in all municipal or county venues where food is served
• Goal III: Smart Servings for Students: Increasing participation in school breakfast and lunch programs
• Goal IV: Model Food Service: Implementing healthy and sustainable food service guidelines that are aligned with the Dietary Guidelines for Americans
• Goal V: Active Kids at Play: Increasing opportunities for physical activity

The National League of Cities (NLC) is the lead collaborating partner on this initiative, working with the U.S. Department of Health and Human Services, the U.S. Department of Agriculture, the National Association of Counties, and other nonprofit organizations, in assisting local elected officials to implement policy and environmental changes to prevent childhood obesity.  The Robert Wood Johnson Foundation has awarded NLC a grant to provide technical assistance to local elected officials working to create healthier communities and prevent childhood obesity, including sites participating in LMCTC.

More than 370 cities, towns and counties are participating in LMCTC. Each month, NLC recognizes local elected officials who achieve key benchmarks for the five LMCTC goals. To date, NLC has awarded 1,274 bronze, silver, and gold medals to recognize local elected officials across the country for their progress.

For more information about LMCTC, visit

The National League of Cities is dedicated to helping city leaders build better communities. NLC is a resource and advocate for 19,000 cities, towns and villages, representing more than 218 million Americans.


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